I lead teams to develop holisitc experiences that delight and build loyalty for early and evolving brands.
AS A LEADER
Cross-connector
I have a background leading cross functional teams, and believe that early collaboration across disciplines can yield more holistic benefits.
Structured, but flexible
A structured approach to design can help teams engage and produce more successful outcomes. Constraints and unpredictability are also part of the equation, so flexibility with structure is key.
Vision and user driven
Designers can be passionate about concepts they create regardless of fit. I strive to cultivate a passion for the users needs and a shared vision that can align and focus their effort and passion.
AS A DESIGNER
Systems thinker
I think about how the parts and pieces fit together. I’ve led numerous projects that consider experience and design from a systemic viewpoint across physical, digital, and service touch-points.
User-centered
User research has been a regular part of my process. Design is ultimately about people. I strive to let user insight and understanding drive efforts and guide the decision process as much as possible.
Product experience builder
I like to envision experiences that build upon a brand promise visually, verbally, and behaviorally from signature moments through the larger brand experience.
Background
Physical Design
I began my career as an industrial designer, leading other designers through iterative exploring, building, and testing loops to develop consumer products.
Strategy, Research, and Experience Design
Eventually, my focus shifted towards helping companies identify opportunities and user needs through user research, and using design as a tool to drive user conversations. I began leading cross-functional teams to develop product and service experiences across physical and digital touch-points.
RECENT WORK HISTORY
Managing Director, ICI
ICI is a creative agency focused on UX research and design strategy for mobility-focused companies (Toyota is a key anchor client). At ICI, I served a broad managerial and creative role overseeing studio staff, project management, creative direction, studio processes, and client relationships.
Design Director, Juicero
Juicero was a wellness and food-tech startup that included connected hardware, a digital experience, food production, packaging, and logistical services. It eventually expanded to include commercial and retail experiences. My role was to help define and drive the direction of the design and the vision for the consumer experience.
Design Director, Smart Design
Smart Design is a global innovation consultancy based in SF, NYC, & London. I served in a creative and managerial role that included hiring, resourcing, staff development, and driving vision & creative direction for cross-functional projects. I was also responsible for pitching and developing new and existing client relationships.