VALEO VOYAGE XR
Help a global automotive supplier develop an XR technology pitch to new automaker and mobility service partners.
Expand use case applications for an XR technology package.
Valeo was planning to pitch a new XR technology package to potential partners in their booth at the Consumer Electronics Show in Las Vegas. Their current demo was novel but too niche to be compelling for mass deployment. My challenge was to help Valeo identify and communicate use case applications that could be more frequent, build on existing or emerging user behaviors, or address compelling unmet needs.
MY ROLE
Project pitch and scoping
Design direction
Vision setting
Team, client, and project management
COMPANY
Valeo
Use case development.
I led my team to explore Valeo’s VXR package technologies to identify a broader range of capabilities than what had been defined by their internal team. We applied the broader range of capabilities to emerging and existing user behaviors and unmet needs. My team leveraged a 5Es experience map framework to develop and visualize two new use case applications. One scenario applied the technology to a consumer use case. The other scenario applied XR capabilities to an enterprise mobility service context.
CES booth experience.
The CES booth was set up to deliver a limited live demo of Voyage XR to clients. Our use case visualizations were key to pitching the broader range of potential benefits to mobility partners.
